7 Ways to save startup costs (that I wish I did 10 years ago!)

So you want to start a business? Or perhaps you just did? Are you mad? Bonkers? Insane? Lost your marbles? Quick, you still have time! Get outta here!! Run for your life...

Little Red Riding Hood, Reimagined in Unusual Die-Cut Illustrations

“What big eyes you have!” The fairy tales of the Brothers Grimm have a long history of reimaginings over the centuries, spanning the full spectrum between the dark and the delightful — from David Hockney’s vintage take to, most recently, artist Andrea Dezsö’s enchanting black-and-white illustrations and Neil Gaiman’s wonderful retelling of Hansel and Gretel...

Edel Rodríguez Returns to Havana for a Solo Exhibition

In 1959, the Cuban Revolution, an armed guerrilla revolt led by Fidel Castro and Che Guevara, ousted Cuba’s president Fulgencio Batista, who had allowed organized crime to flourish and American corporations to take over the island’s sugar plantations. Over the next six years, Castro transformed a colonial society of landowners and peons into a Communist...

Digital Marketing Is A Great Equalizer For Startups

Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. Luckily, the digital revolution has been a great equalizer in the marketing world, if used effectively to target the audience, engage the customer,...

A little late? 6 Reasons to Combine Content and Community on Your Website

Visit any website today and they’re much the same as those in the 1990’s. They’re entirely one-way: the publisher of the website provides information to visitors. The visitors, on the other hand, have few options to interact, save for a “contact us” form or a handful of social sharing buttons. Those same visitors are afforded...

Why “Giving” Is the Best Metric for Success

Image by www.be.net/stuartwhitton “It’s easy to miss the real point of our lives even
 as we’re living them,” writes Arianna Huffington in her book Thrive. “And it is very telling what we don’t hear in eulogies.” Those things include making senior vice president, sacrificing kids’ Little League games to go over those numbers one more...

How Trashing Others Holds You Back

“So pretentious.” “Derivative.” “Ugly – and not in an interesting way.” This is my ever-charming inner critic talking, but for once it’s not talking to me. No, it’s lambasting other people’s creative work – and it has the capacity to be pretty harsh. It’s rare that I’d say any of these things aloud—well, okay, maybe to...

Kierkegaard on the Individual vs. the Crowd, Why We Conform, and the Power of the Minority

“Truth always rests with the minority … because the minority is generally formed by those who really have an opinion, while the strength of a majority is illusory, formed by the gangs who have no opinion.” “When you adopt the standards and the values of someone else,” Eleanor Roosevelt wrote in her spectacular meditation on...

10 Tips On Creating Killer Gig Posters

Editor’s Note: This post was originally written in April 2013 by 2014 HOW Poster Design Awards judge John Foster. Read more about Foster here. My devotion to gig posters is far from a secret (from both volumes of New Masters of Poster Design, to 1000 Indie Posters, and all the way back to Maximum Page...