Proctor and Gamble’s Marketing Strategy

Procter and Gamble Marketing Strategy Procter and Gamble (P&G) are one of the leading companies in the packaged goods industry with products and sales stretching around the world. In fact, P&G is the world’s biggest advertiser in terms of dollars spent per year and their marketing strategies have been copied by many other corporations as a way to copy their success. Founded in 1837, Procter and Gamble began when a candlemaker and soapmaker who had married sisters decided to combine forces. By the outbreak of the American Civil War in 1861, P&G sales were over $1 million a year. The ...

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