Ever return to a reunion and been frustrated when former classmates are surprised at your success? It may be human nature to pigeonhole one another, and since (most) clients are human, they have a natural tendency to make assumptions about…

Five standout designs from the event’s breakthrough sophomore exhibition…

After a well received debut last year, WantedDesign is back again at NYC’s Design Week with an even more impactful exhibition showcasing both new and known international designers and architects. This

The first step toward an improved business environment at your graphic or web design firm is stepping out of denial with a deep sigh of relief as you begin to use new found energy to fix the problems instead of…

There have been many blog posts here about how you, as a freelancer, can give your clients great customer service and why it’s important. Let’s turn the tables for a minute and focus on how you, as a freelancer, can…

The more prospects learn about you on their own, already aware of your expertise and primed to hire your graphic or web design firm, the less time and money you need to spend on selling your services. The easiest way…

When it comes to mobile marketing, QR codes are one of the first few tactics that come to mind. These two-dimensional barcodes are found on marketing materials or product packaging, scanned with a smartphone or tablet, and transfer the user…

As cliché as it sounds, the best camera is the one you have with you. Fret not if you don’t have an expensive DSLR. When you have your iPhone cam ready, under the right conditions, it can take some amazing…

So, as I was saying yesterday in Part 1 of this post about what exactly I did and continue to do since the Creative Freelancer Conference last year to keep my business growing….
4. Ditch the order-taker hat and wear …

Growing pains — defined as increasing the net employee count — seem to have common themes in the small marketing firms I work with. Real, internal growth (defined by additional body count, not more money or growth through merger or…

Ever wonder what the average cost of a Superbowl ad is, or the average internet advertising revenue? You’ll find out here. This infographic showcases some very interesting historical advertising campaigns including information like:Top 10 SlogansAdvertisement SituationsProduct PlacementBest Celebrity SpokespersonBest SloganLessonsWhat Makes…

May 21, 2012 may not go down in cover history the same way as the week Time and Newsweek both featured a young Bruce Springsteen on their covers — but it could be noted both pubs continued a recent trend…

I started to design this infographic for a conference talk about European road signage typefaces, but I thought this might also be useful to share with everyone.  The hi-res version (2000 × 2000 pixels) can be downloaded here: Some notes:…

As a freelancer, you have a lot of issues to juggle – branding yourself being one of the least of your concerns most days. But your brand is a critical piece to your long-term success. You don’t have to engage…

In my opinion, sister companies Sideshow Press and Stitch Design Co. can do no wrong. Their wedding invitation designs are simply stunning, and this new custom piece is no exception. This whitewashed wedding suite was designed for Margaret and Pat with…

The article in Computer Arts Magazine, Issue 200. Photo by Luisedtr.

I was recently asked by Computer Arts magazine to answer a series of short questions on pricing yourself as a designer. You can find my answers in Issue 200…

Snack-attack stationery from Peco Mart…

As smartphones and tablets become more ubiquitous, actual notebooks and memo pads are beginning to seem less and less necessary. Outdone in the realm of convenience, Peco Mart has taken a more entertaining and eccentric

The internet has become a breeding ground for fraudulent activity and it doesn’t matter who you are or how you use the internet, you can easily become a victim if you don’t keep your online identity secure at all times.Many…

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Sandstrom Partners has done some truly beautiful work for St. Germain liqueur. More to see right here.…