Workflow: Freelance» Alex Charchar http://workflowfreelance.com The Information You Need to Design Your Own Business, Where You Can Find It Fri, 10 Feb 2012 09:05:10 +0000 en hourly 1 How To Use Colour In Logo Design To Effectively Communicate The Right Message http://workflowfreelance.com/663726/how-to-use-colour-in-logo-design-to-effectively-communicate-the-right-message.php http://workflowfreelance.com/663726/how-to-use-colour-in-logo-design-to-effectively-communicate-the-right-message.php#comments Mon, 16 Feb 2009 13:00:27 +0000 Alex Charchar http://logodesignerblog.com/?p=226 When studying colour theory we are given an understanding of the colour wheel and the harmonious relationships that can be forged between these brothers of reflecting light… It is here that we are given a cheat sheet on how to use colour effectively to communicate the right message.

Below we use this knowledge to go behind the scenes of colour theory in logo design while looking at various case studies of logo designs that use these principles. Enjoy.

The Colour Wheel – Our Cheat Sheet.

Colour Wheels

This wheel, that shows the relationships of colours, is a handy little tool to understand. ...

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