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Will an apple a day make McDonald’s a healthier brand? I’m not sure whether or not McDonald’s is trying to change its brand image to become known as the healthier fast-food place but, if so, one action is not going to do it. Read my latest column on Forbes.com and… |
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With most car brands shouting facts, it’s hard to tell the difference Don’t confuse me with the facts. Hey, I’m all about miles per gallon, how quickly I can get from zero to sixty, and the number of iPod jacks, cup holders, and third-row seats. But if your statistical claims are lost… |
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Today, the bigger the brand could mean the bigger the challenge in gaining consumer trust Big used to mean better when it came to brands. It signaled that a brand was popular. These days big seems to signal just the opposite to consumers. Take a look at my latest column on Forbes.com …to see what |
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Apple’s branding magic is right up there with Houdini’s Who isn’t awed by a magic trick? My opinion is that Apple’s Steve Jobs is right up there with Houdini when it comes to keeping the audience guessing. The secret to his – and Apple’s – success is the topic… |
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SmartyPig is smart in concept and really smart in name If you’ve never had to think up a name for a new product or service, it’s a pretty hefty challenge. Not only do you have to find a name that hasn’t been used before (incredibly tough when there seems to… |
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Facebook, like Disney, Ralph Lauren, and Coke, has achieved meaning beyond its core benefit Many in the world of political commentary are suggesting that, given Facebook’s seminal role as a communication facilitator in the recent activities in the Mid-East, the brand use the opportunity to draw attention to itself as a change agent for… |
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What Madonna and Streisand can teach Lady Gaga Pop music is not my specialty, but branding is, and from what I saw at the |
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VW, E*Trade and Doritos at the Super Bowl Why was there general agreement on VW, E*Trade and Doritos at the Super Bowl? There’s agreement in the ranks! No, not Congress, but among the pundits who weighed in on the Super Bowl ads. While many critics were professional commentators,… |
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The Meaning of “Contagious” iPad apps, Puma shoe boxes, Levi’s, and Jay-Z join the list of most contagious ideas of 2010? The first thing all marketing professionals, product developers, and technological gurus should ask themselves every working (and non-working) day is “Can we come… |
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An Alpine Times Square Moment for Mitsubishi, Coco-Cola, Dell and More Big Brands courtesty of hsart.com |
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Like IBM, McDonald’s and Landor, Apple’s visionary leadership includes visions for future generations With the announcement that Steven Jobs was going to take a medical leave of absence from Apple came the inevitable outpouring of “get well” wishes along with the inevitable outpouring of commentary about the future of his incredibly successful company… |
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Like IBM, McDonald’s and Landor, Apple’s visionary leadership includes visions for future generations With the announcement that Steven Jobs was going to take a medical leave of absence from Apple came the inevitable outpouring of “get well” wishes along with the inevitable outpouring of commentary about the future of his incredibly successful company… |
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How Babe Ruth and Lou Gehrig keep up with Facebook and Netflix |
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NFL, SNL, AOL, and Eight Other Brands I’ll Be Watching in 2011 In my latest column on Forbes.com I write about eleven brands that I think are worth watching this coming year. No, I’m not predicting whether or not they’ll be successful. Rather, I offer up my assessment on how they stack… |
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Tide and Mr. Clean – still cleaning up after all these years courtesy of NYTimes.com |
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Going to the brand name auction? Keep Google, Target, Ralph Lauren and other powerful brands in mind. If you could buy the rights to any brand name which one would you choose? Google, BMW, Apple, Target, GE, Amazon, Ralph Lauren? |
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What Jeff Goodby and Chevrolet can teach Washington about the merit of debate Screen shot from Goodby, Silverstein & Partners GM commerical |
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