Over the past year, consumer trust in companies, consumer trust in every institution, has sunk just about as low as it can go. This crisis in confidence has been fueled by an unprecedented series of scandals and schemes and just…

I’ve heard kids say all sorts of things about what they want to be when they grow up, a doctor, a fireman, a dog walker, even a judge on American Idol, but the owner of a Dairy Queen franchise? In…

Call me old-fashioned, if you will, but I consider myself a traditionalist when it comes to knowing what keeps a strong brand strong. And my opinion is that the recent decision by The New York Times Company to sell display…

What makes digital content go viral? In a year during which both a truly awesome presidential election and truly awful financial crisis held sway, there was no dearth of online video, both reality and parody. Some of it people watched…

Audi is a great brand. Friends and colleagues who drive Audis love them for the entirety of the brand experience, from the way the car performs, to the way it looks, to what it says about them as auto aficionados.…

I want to thank my friends at The Brand Show for inviting me to join in their recent conversation on branding in a digital world. During this enjoyable and free-wheeling discussion we talked about why, in this transparent environment, it’s…

I love the way Don Draper and his band of merry Mad Men talk the talk. But, were they part of this current digital branding world, would their talk cut it? Probably not. One of the things I write about…

From the NBC network’s point of view, moving Jay Leno from his late night spot to a prime time spot is a stroke of financial brilliance. It’s going to save them the cost of producing high-budget cops, docs, and lawyer…

In this economic climate of shrinking budgets and diminished consumer attention, there are two valuable lessons marketers should take away from the brilliant campaign run by the Obama team. Lesson one: Stay focused on a simple, core idea for your…