This is the last week to improve your pricing with August’s Kit of the Month: the Ultimate Pricing Collection. There are 45 left and they’ll only be on sale through Tuesday, Aug. 30th. Continue reading →…

Our friends over at PhotoShelter, the company co-founded by CFC Fave Speaker Allen Murabayashi (and the same company that is offering the free guide, Freelancer’s Online Marketing Blueprint), have introduced their latest report on “crowdfunding.” Continue reading →…

The better you are as a marketing resource to your clients, the more value you bring. Here are some resources to learn about marketing. Continue reading →…

Find out which is better for your business: a boring name or a clever name. Continue reading →…

Ken Nager of Treehouse Creations talks about how he has let go of control and learned to delegate in order to grow his business beyond “freelance” status. Continue reading →…

Check out this 20-minute video of fave CFC speaker, Allen Murabayashi, talking about how PhotoShelter, the web site he co-founded, evolved into its current state today, as a “successful, profitable start up” and how important luck is in the process.…

Answering the question about promotional materials: “What did you do early on that you don’t need to do anymore?” Continue reading →…

This week, as a preview to the HOW article and Aug 18 DesignCast, we’re talking about how creative businesses evolve, and the experiences that creatives have encountered along the way. Continue reading →…

Right after CFC in Chicago, I did a one-hour consultation with CFC attendee, Tarry Nwaise, a designer from Madison, Tennessee. During that session, I told her, among other things, that timing is everything when it comes to marketing. And I…

How is the marketing for a new business different from that of a mature one? What do you have to do at the beginning that you can let go of in later stages, building on the foundation you’ve set? I’ll…

Laurel Black continues her crowdsourcing nightmare with lots of opinions on how she handled her client’s unhappy comparison between the work she got from Laurel and the work she got from the logo mill. Continue reading →…

Are you a traditional designer who has experimented with interactive design, but would like to expand your skill set to confidently navigate web, digital, mobile and other forms of interactive media?
Be Indispensable To Your Clients …
Explore the tools you

If you are following my proposed plan (from last week’s Marketing Monday post), then last week you cleaned up your mailing list and chose a few marketing tools for this Fall.
This week calls for determining your “content strategy.” Because…

How has the recession affected hourly billing rate(s)?
Up, down, no change? What is the current range in the industry?  How do yours compare?
Creative Business would like your help in finding out.
All it take about two minutes to…

These days, in order to compete, you must position yourself as — and become — the most valuable resource your clients have ever had.
What exactly does that mean?
Anticipating their needs…solving problems they may not yet know they have…proposing…

If you’re not on vacation, August can feel like the slowest time of year (unless it’s your busiest time, that is).
Logically, a slow month should be the most productive — you have time to really focus and check things…

You may have noticed that every month, at My Design Shop, they offer only 100 copies of a collection of materials on a theme at a greatly reduced price.
For August, the theme is Pricing, a popular one among designers.…

It’s Marketing Monday again and summer is the perfect time to focus on your marketing, if client work is slow.
Could you be revamping the content for your Web site? Here are two tools to help you:
Web Site in…

It’s Marketing Monday again. And today’s focus is follow up, whether you attended last month’s Creative Freelancer Conference or that stack of cards on your desk is from another recent event. (You know who you are.)
Do you realize that…