By Author: Jacob Cass

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Below are the latest articles from Jacob Cass. The results are culled from all sources Workflow: Freelance follows.

  • 2010 Brand New Conference Summary & Quotes

    On Friday November 5th, here in NYC, I attended the Brand New Conference, a superb “one day event focused on the development of corporate identity and brand identity projects”. The conference was brilliant. (Thanks Armin Vit and Bryony Gomez-Palacio for organising!)
    Below are some of the more memorable quotes &…

  • 2010-11-05 | Free & Equal

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    “Times may have changed since the American Declaration of Independence asserted that ‘all men are created free and equal.’ But in many parts of the world, where people are denied their human rights on account of their sexual orientation, the battle for freedom and equality is still being bitterly contested.…

  • 2010-11-04 | SFI

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    Sustainable Forestry Initiative. Read more.
    Credits: Z Factory

    Related Logos:

    2010-08-17 | Scientific Conservation (2)
    2010-06-05 | Leaf Street (5)
    2009-10-06 | Zoo Pharma Consulting (11)

  • 2010-11-03 | Techie Talk

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    Techie Talk is an iphone application that translates marketing and tech talk into real English.
    Credits: Kit Peverley

    Related Logos:

    2010-05-21 | Eight (14)
    2009-06-28 | God Press (11)
    2009-04-30 | Accentuate (13)

  • 2010-11-02 | 356 Design

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    “Identity design for my personal graphic design services. “356″ comes from my favorite bible verse which is proverbs 3:5-6. The last sentence says, “and He will make your paths straight.” So i wanted to illustrate my life and how although I am not perfect, eventually my path becomes more and…

  • 2010-11-01 | Centro Y Sur

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    Centro Y Sur is a digital travel and lifestyle magazine for Latin American enthusiasts.
    The mark contains a Centro Y Sur (CYS) monogram, with plane forming the ‘Y’. The plane is seen aching over a globe, heading towards the Southern hemisphere. A geometric sunbeam motif can also be seen in…

  • Tips For Negotiating Budgets

    Liaising with potential clients is an art, especially when it comes to money. It takes a lot of practice to be able to gauge your client’s needs & budget (or lack of) and negotiate an outcome that both the client and yourself are satisfied with. Here are two tips that…

  • 2010-10-29 | ZAPP

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    The Zapp Group – Established 1701
    The Zapp Group consists of a number of companies operating on a global scale. It specializes in high-precision cold forming and sales of metals which represent the technical optimum at any given time. Using efficient production methods, Zapp offers a comprehensive range of innovative…

  • 2010-10-28 | Kupferberg Consulting

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    Kupferberg Consulting is a classical consulting company, covers management and strategic consulting as well as financing consulting for established medium-sized enterprises operating mainly in the technology and media sectors.
    The high level of the image was not too easy to transfer into design, which additionally should stand out clearly of…

  • 2010-10-27 | Vanakkam

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    Logo created for an upscale South Indian restaurant in New York. Mark contains a stylized image of star anise and pepper corns – ingredients used in many traditional Indian meals. Logo comes in a variety of colors reminiscent of Indian. Vanakkam = “Welcome” in Tamil (one of the languages of…

  • 2010-10-26 | Plexus

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    Plexus, a flash game/puzzles website. The concept is to demonstrate the amount and variety of the themes of flash games on the site of a fun way for the target audience who are young.
    Credits: Bitencourt

    Related Logos:

    2010-09-16 | Starcraft II (4)
    2010-08-18 | PID (15)
    2010-06-29 | Joyride…

  • The ABC’S of Sport Logos

    If you need inspiration when designing a logo for a sport related company there are thousands of examples to be found, including the 26 sports logos listed here. Enjoy the classics and discover the new.


    Columbia Sportswear




    Gait Lacrosse



    JT Paintball

    Keen Footwear…

  • 2010-10-25 | NY State of Mind

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    Logo of a NY based artist. Be sure to check out his tees.
    Credits: Brett Stein

    Related Logos:

    2010-09-21 | Noir & Blanc (1)
    2010-08-12 | Midas Studios (2)
    2010-05-11 | EkolGida (6)

  • 2010-10-22 | Chicken Cilantro

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    The Chicken Cilantro logo was developed to help promote the launch of new Chicken Cilantro dishes that were added to the menu for Tin Star Taco Bar. Tin Star Taco Bar is a fast-casual restaurant concept that offers gourmet tacos and traditional entrees with a flavorful twist. The recipe for…

  • ‘Talk Story’ Radio Show – A chat with Jacob Cass

    I’ve had the pleasure to chat to Jeni Herberger on her radio talk show ‘Talk Story’. We chatted for about an hour on a variety of topics (see below) in a very casual manner.
    If you feel inclined to listen while working or whatever, simply head to the Jacob Cass…

  • 2010-10-21 | MPA

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    MPA’s redesign.
    “The turned–up corner in the MPA’s former logo was about print,” says Pentagram partner Paula Scher. “The notion of publishing now covers everything. The new identity plays with the two forms–the vertical and the horizontal, the page and the screen.” See in use.
    Credits: Pentagram

    Related Logos:

    2010-11-01 |…

  • How I got a job using Dribbble

    A few weeks ago I announced my new social adventure with Dribbble, the playground for designers to share their upcoming work. (Want to know more? See their FAQ).
    Well, last week I managed to land a job at a design agency here in NYC because of my profile on Dribbble,…

  • 2010-10-20 | Roma Cafe

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    “Redesign logo for a coffee shop in Binh Duong, Vietnam. That’s a Roma-style cafes. A new font is created for this logo. It runs around the name as the coffee flow, and as the spiral staircase in Roman architecture. However, the client don’t want it to look like from ancient.…

  • 2010-10-19 | Donatto

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    Pizza Place located in a small city from Argentina. The client asked me to create a friendly but simple brand in which people could quickly identify and relate to the brand’s name and logotype.
    Donatto refers to an Italian chef, so I tried to represent and gather all the little…

  • Productivity tips for working at home

    This is a guest article by Jennifer Moline* outlining some tips & ideas on how to set your self up for success when working at home.
    Set Yourself Up to be Successful
    You can set yourself up to be successful by knowing where you are weakest. If you are the…

  • 2010-10-18 | The Well

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    This logo was created for a a young adult ministry at a church in Celebration Fl. The ministry was called The Well. The logo includes a water droplet, which is what The Well refers to, meaning water from inside a well. Has a significant reference to a story in the…

  • Blog Action Day 2010: Water

    For the past three years, Blog Action Day has been bringing the blogging world together to talk about one topic. In 2008 the topic was poverty, in 2009 it was climate change and for 2010, the topic is water.
    The purpose of getting the blogging world to talk about each…

  • 2010-10-14 | The Deck House

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    Restaurant and music venue, The Deck House is a unique and welcome addition to the growing and diversifying of the Davis County area of Utah. The idea behind The Deck House is not just a music venue and restaurant. The owners are world travelers and food enthusiasts who have sampled…

  • I Heart Logos Vol. 1

    “Congratulations! Your logo(s) has been chosen by your peers as one of the best logos in season one of iheartlogos.”
    Just got word that all 6 logos that I submitted for judging were chosen for inclusion in I Heart Logos Vol.1 as voted by the judges / competitors. Thank you…

  • 2010-10-13 | Left Right

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    A start up company ‘left-right’ or ‘left right view’ which specializes in 3d video editing for clients using 3d TVs or cinema adverts / productions.
    The logo will be used in intros to their work, and as a logo overlaying their work. The logo will be displayed in different formats…

  • 2010-10-12 | Ecopod

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    A 5 star eco-friendly retreat in the Scottish Highlands. The negative space within the ‘e’ becomes a graphic of the ‘ecopod’ structure. The typeface Avant Garde echoed the dome shape. See in use.
    Credits: Designers Anonymous

    Related Logos:

    2010-10-06 | PLP Architecture (0)
    2010-08-23 | Architects Revolver (8)
    2010-08-05 |…

  • Tips For Working with Photoshop & Illustrator

    This article was originally written for Computer Arts magazine, Issue 165. It has been republished here with permission.

    Knowing Photoshop is one thing, but knowing how Photoshop can be used across the whole Adobe Creative Suite is another. In this three part series, we will be focusing on the features…

  • 2010-10-11 | Kaimak

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    Fabrika Kaimak is a newly opened gallery for modern art in Sofia, Bulgaria. They wanted a unique logo, representing their innovative spirit.Build of simple lines and dots, the logo is more like an icon, then a typography work. There is also a link to the geometric forms, used in traditional…

  • How to manually restore a corrupt table in PHPAdmin

    Last week I logged into my Wordpress Admin and to my surprise, found that all of my site’s comments (12,000+) were missing. After some searching around, I narrowed down the problem to a corrupt wp-comments file. How the file became corrupt I do not know, but thankfully the comments are…

  • 2010-10-07 | Character Mark

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    “Charactermark’s founder, Lee McAuley, has evolved from his classic graphic design roots some 25 yeas ago into a complete brand and marketing communications consultant.
    And as every client is different, so is the make up of each CharacterMark’s team. From photographers to printers and copywriters to conference set builders, Lee…