4 secrets of a successful branding strategy

Read more about 4 secrets of a successful branding strategy at CreativeBloq.com Gaston Legorburu is executive creative director and worldwide chief creative officer at global digital agency SapientNitro. Earlier today, the visionary practitioner took to the stage to open India's biggest design and creativity conference, Kyoorius Designyatra, with a look behind the scenes at SapientNitro's...

4 steps to a better branding strategy

Read more about 4 steps to a better branding strategy at CreativeBloq.com Gaston Legorburu is executive creative director and worldwide chief creative officer at global digital agency SapientNitro. Earlier today, the visionary practitioner took to the stage to open India's biggest design and creativity conference, Kyoorius Designyatra, with a look behind the scenes at SapientNitro's...

Branding a Restaurant: Chen Design Associates

Palo Alto, California’s Lure + Till, a restaurant and bar located at the base of The Epiphany Hotel that partners with local farmers, foragers and fishermen, calls itself “the go-to restaurant for the modern pioneer,” so it needed an identity that would inspire diners to embrace that spirit of exploration. Perhaps it’s necessary that designers,...

Minimal branding for specialist medical clinic has the cool factor

Read more about Minimal branding for specialist medical clinic has the cool factor at CreativeBloq.com Crotherapy is a specialist form of medical treatment, which uses extremely low temperatures in medical therapy. One establishment that specialises in such treatment is Monterrey-based clinic Boreálica, who recently commissioned creative agency Anagrama to provide a new identity that communicated...

Get Inspired with a Toucan and Vibrant Branding

With the recent World Cup in Brazil, you may have learned a few facts about this country. For one, you may remember that the toucan is a common bird in Brazil. So what better animal to best represent a Brazilian environmental group?  Take a look at the branding for the new Brazil Environmental Institute (IBRA),...

Online Branding: Creative Strategy in Web Design

Rub elbows with the greatest names in web design and get all of the latest tools and tips for online branding and creative strategy in web design at the HOW Interactive Design Conference. The following piece on online branding is an excerpt from the first lesson of Dave Holston’s HOW Design University course, Managing a...