NPCA Case Study: Designing for a New Audience

Head to the Grand Canyon, Yellowstone, Yosemite, or any other national park today, and you’ll see plenty of international tourists along with visitors who have been touring parks for decades. But you won’t find a great deal of diversity among the visitors. And that’s a problem. A lack of audiences could spell disaster for our...

How Susan Sontag Possessed New York and Subverted Sexual Stereotypes

“Sontag seemed to exude an irresistible mixture of intelligence, hipness, sex, and beauty.” In addition to being a great personal hero of mine, Susan Sontag endures as one of the most influential intellectuals of the past century. But her most enchanting quality was a singular blend of fierce, opinionated intellect and vast emotional capacity —...

Top 10 Websites for Designers – Windows of New York + Character Challenge

As designers, we’re always looking for visual inspiration. This month’s best websites will do just that – offer plenty of creative juice via colorful illustrations, immersive videos and refined typography to take your next web design project up a notch. HOW’s art director, Adam Ladd, has curated some of the most exciting sights of the...

How to get tons of new clients (without spending a dime) with the “human billboard” Method

My brother is a fitness nut. He owns gyms, trains in gyms, and basically lives in them too. If you’ve seen “Pain & Gain” with Mark Wahlberg – he’s kind of like that (minus the psychopathic, hostage-taking shenanigans…).But he’s also a brilliant marketer. And a few years ago he created a system for filling personal...

New Open Source Font Family: Source Han Sans

If you’re a typeface enthusiast or a designer who creates work for international audiences, you don’t want this news to fly under your radar. Last week, Adobe and Google announced their recent font collaboration: Source Han Sans. This is the first open source Pan-CJK typeface that supports Japanese, Chinese and Korean (along with Latin, Greek...

Redesigned: Airbnb’s New Logo and Its Parodies 

From pug noses to lewd poses, Airbnb’s new logo sure did it’s job of putting the company to everyone’s mind. The problem is, no one can certainly “unsee” the parodies after seeing the various iterations of the new logo. A couple of days ago, Airbnb an online service that provides it’s users the ability to list...