Keywords are only the beginning; Here’s what it really takes to get found

Keywords are only the beginning to getting found in search. If you’ve been selling online for anytime at all, you’ve probably heard the term “search engine optimization” (SEO). From Wikipedia, SEO “is the process of affecting the visibility of a website or a web page in a search engine’s ‘natural’ or un-paid ['organic'] search results.” The...

Top 10 E-mail Etiquette Tips During Your Career Search

This article has been contributed by Jeffrey. Currently, for the past several years, email communication has proven an effective solution for many purposes. It saves money, time and allows you to find what you want without intermediaries. For this reason, having the company data to which you wish to apply for a job can be...

eConsideration: Reaching shoppers when and where it matters most

Much has been written on the dramatic changes in the path to purchase over the last several years. Digital is powering the consumer’s ability to get on-demand research and forever altering the 100 year old purchase funnel. What was once a funnel has evolved to more of a sphere of purchase influence. Through digital, shoppers...

Investors Do Not Fund Research And Development

I still get business plans, looking for an investor, that say all too clearly that the primary “use of funds” will be to do research and development (R&D) on some promising new technology, like superconductivity or cancer cures. Entrepreneurs forget that investors are looking for commercial products to make money, rather than R&D sunk costs,...

Does your brain work like a dictionary? Researchers at the University of Quebec explore this question

"As every word in a dictionary is defined in terms of others, the knowledge needed to understand the entire lexicon is there, as long as you first know the meanings of an initial set of starter, or "grounding", words. Harnad's team reasoned that finding this minimal set of words and pinning down its structure might...