Game of Thrones Transit Maps

Graphic designer produced detailed rail transit maps of Westeros and the rest of the Known World from the fictional universe of “Game of Thrones”. Michael Tyznik, branding genius and awesome graphic designer, created transit maps for A Song of Ice and Fire‘s Westeros including the whole Known World. The design is influenced by the awe-inspiring...

This talk will show you how to develop a killer personal brand

Last month PCG, Crunch and a bunch of other freelancer-friendly businesses gathered in London for the latest event in the Freelancer MoneyBox series. These events are designed to be one-stop shops where freelancers, contractors and independent professional of all stripes can come to sort out all their money worries. Accounting, professional insurance, tax investigations, business...

Get Inspired with a Toucan and Vibrant Branding

With the recent World Cup in Brazil, you may have learned a few facts about this country. For one, you may remember that the toucan is a common bird in Brazil. So what better animal to best represent a Brazilian environmental group?  Take a look at the branding for the new Brazil Environmental Institute (IBRA),...

Online Branding: Creative Strategy in Web Design

Rub elbows with the greatest names in web design and get all of the latest tools and tips for online branding and creative strategy in web design at the HOW Interactive Design Conference. The following piece on online branding is an excerpt from the first lesson of Dave Holston’s HOW Design University course, Managing a...

Redesigned: Airbnb’s New Logo and Its Parodies 

From pug noses to lewd poses, Airbnb’s new logo sure did it’s job of putting the company to everyone’s mind. The problem is, no one can certainly “unsee” the parodies after seeing the various iterations of the new logo. A couple of days ago, Airbnb an online service that provides it’s users the ability to list...

Johnson’s Baby Capitalizes on Prince George’s Birthday – Real-Time Marketing

We’ve been discussing the pitfalls of real-time content marketing here on the Sensei blog lately. Frequently, the issues reported revolve around the “need for speed” or the marketing team’s insistence on emulating successful campaigns by other brands that have capitalized on trending news/social topics. More often than not these campaigns have failed to deliver the...

Paula Scher on Designing Adaptable Brand Identities

Pentagram partner, Paula Scher has just released her first online design class on Skillshare focused on designing flexible and adaptable brand identities. The trailer for her class has some real nuggets of wisdom and I highly recommend watching. Brand Identity: Design Adaptable Branding Systems An Online Skillshare Class by Paula Scher Paula Scher is known...

Beautiful and Creative Signage Design

How does an establishment catch your eyes and makes your head turn? Is it the stunning architecture? The gorgeous facade? Or is it the unique and catchy signage design that reflects the establishment’s brand identity? Butlers Chocolate Café In the busy streets, competition between several establishments is very tight and everything wants to be noticed...

Logo Redesigned: Philadelphia Museum of Art, Goodbye Griffin and Hello Fancy “A”

The iconic griffin is taking off from the Philadelphia Museum of Art logo to be replaced by an emphasized and flexible “Art”. Considered as one of the largest museums in the United States, the Philadelphia Museum of Art houses a collection of more than 227,000 objects across 200 galleries. These objects vary from painting to...

4 Credibility-Based Logo Design Strategies

A logo is one of the most important aspects of any business, and most designers have spent a fair share of time creating effective logos for clients. In the Logo Design Awards there are no categories, and it doesn’t matter if your logo was created for yourself, for work or just for fun. Show us...

Customer Engagement Is Key To Branding Yourself

The days are gone when a techie or a genius could build things in his garage and customers would find and buy the product, based purely on the “wow factor” of the technology. New technologies are everywhere today. People have seen so much that they are blasé, or actually fear pure technology. They want a...

Would You Take It? Axe’s Pheromones Infused Business Cards

Looks like Axe is pulling a new stunt and this one doesn’t involve a hundred women running after a man like their ads used to. Instead Axe has decided to pull out something out of the ordinary and placed them in their business cards. If you think that Axe’s “Axe Effect” of getting the ladies attention by...

Taco About Tocquigny

The official t-shirt of taco lovers everywhere — the official Tocquigny Taco Tour shirt! Each year thousands of people descend upon Austin, TX for the annual South By Southwest (SXSW) festival of music, film and interactive design. While SXSW in itself is the destination it’s host town is not something that any festival goer should...

You! Be Reminded! A Week In Graphic Design and More

Good day everyone! In case you’ve been busy with your everyday lives, we’ll let you catch up with various articles pertaining to different fields of design we’ve featured. In You! Be Reminded!, allow us to freshen up your minds with articles we’ve published the past week such as: some spectacular animated logos; awesome identity design...