Top 10 Websites for Designers – Windows of New York + Character Challenge

As designers, we’re always looking for visual inspiration. This month’s best websites will do just that – offer plenty of creative juice via colorful illustrations, immersive videos and refined typography to take your next web design project up a notch. HOW’s art director, Adam Ladd, has curated some of the most exciting sights of the...

Digital MacGyvers: Smart brands are creative with their resources

Creativity allows us to transcend the physical limitations of life, art, and beauty. It can also help us to challenge traditional notions of business and business resources. Here are a few creative examples of utilizing business resources to increase revenue. Are you using your resources creatively to maximize results for your company? Apply your current...

Why Wireframing and Prototyping Matter To You

Take a second and think about your internet usage. How much time do you spend online a day? How many emails do you receive a day? How many websites do you visit? If you’re anything like the typical media consumer who spends most of their time online the numbers might astound you. For me I...

Six Principles to Win Friends and Influence People on Social Media

Dale Carnegie’s international best-selling book, “How To Win Friends and Influence People” was first published in 1937. I first read this treasure about 25 years ago and to this very day I still refer to it often. When Carnegie wrote his book, there was no internet or social media. I think it’s safe to say that...

Blue Ocean strategy and the ethos of artificial scarcity

There is no denying the sales power of scarcity. Supply and demand are the very foundations of commerce. When you reduce the supply, you drive up demand. Does artificial or manufactured scarcity work as a sales tactic? More importantly: is this practice in the best interest of consumers? Nintendo Wii I play video games. If...

Behind the Design: The Heads of State

Hailing from Philly, the innovative design firm The Heads of State blends a fun atmosphere and challenging projects with a no-nonsense motto: It’s all about the work. “We make all the stuff we make, if that makes any sense,” says principal and creative director Jason Kernevich. “We’re focused on the intersection of design, illustration, branding...

Interview: Dave Gouveia on Great Logo Design

When it comes to great logo design, HOW Logo Design Competition & Awards judge Dave Gouveia knows what’s up. That’s because he’s worked in the design industry for over 19 years and has a variety of successful logo designs under his belt. In 2000 he founded the design studio 3 Dogz Creative Inc. with two co-workers, and he currently freelances...

Encouraging social sharing

Social media provides a wealth of personalized content, harnessing this is one of the most popular marketing strategies to drive conversion. For some brands, there is already a healthy stream of user-generated content coming out of social media. For others, there is a need to encourage this social activity:  More people talking about your brand...

10 Crucial Email Copywriting Tips

Email marketing is a must-have for businesses today, as it’s an inexpensive and effective way of reaching potential customers and of keeping regular customers coming back time and again. However, as with all forms of marketing, you must understand how to write effective email messages to your customers for them to actually increase your conversion...

Survey Says: Design Salaries Up

How much do designers make? The 2014 HOW Design Salary Survey shows creative paychecks getting fatter— and the design job market heating back up. Words by Michelle Taute Design by Sally Carmichael We’re not exaggerating when we say the results of the latest HOW graphic design salary survey make us want to jump up and...

New stats: December holiday shoppers rely heavily on reviews, mobile

It’s no surprise that the end-of-year holidays see the highest review usage consistently each year. Not only is November to December the biggest shopping season of the year, but reviews are uniquely helpful then, because shoppers are choosing gifts. When shopping for someone with different interests and tastes, reviews help someone like Mom, for example,...

Know your hoaxes: Don’t let your brand get caught in the web of lies

I remember the day the internet changed me.  It was June 27, 2012.  It was just another ordinary day, until I saw arguably the greatest Facebook post ever. This day was "the future," according to Back to the Future.  As a child of the 80's, I had known a few truths: One day, I would...

Creativity Exercises for Better, Faster Type

Editor’s Note: The following is a modified excerpt from the introduction to Denise Bosler’s course, Better, Faster Type—a fun course filled with creativity exercises to improve your type skills. Register for the course with code DBOSLER to take 20% off tuition. Type is everywhere. From the moment we wake up and look at our alarm...

How Boxing Day and bank holidays affect consumer review usage

It is well known that the year-end holidays have a significant impact on consumer shopping behaviour. However, is this same impact reflected in the volume of consumer conversations? Do the end-of-year sales spikes equate to spikes in customer rating and review usage? In our latest Conversation Index, Bazaarvoice analyzed over 100,000 pieces of customer-written content,...

Top 10 Websites for Designers – TypeWonder, Airnauts, Brooklyn United

Have any go to design firm websites that you regularly check for inspiration? Putting together your design portfolio can be challenging, to say the least. This month we’ve curated a list of top notch design firm websites – to showcase how the best in the biz sell their designs. From space age-themed Airnauts to branding/digital...

Content marketing trust gap

As the volume of content being pushed out by brands continues to increase, it is more important than ever for that content to make a connection. And while original content created by the brand can be a great way to connect, it's not always the best way to sway opinion. The fact is, people trust...

Creativity Can Be Learned

For many of us we have, for perhaps our entire lives, thought ourselves to fall into one of two categories, believing that we are either creative or not creative. We look at creativity subjectively thinking that if we can draw or paint well we must be creative, and that if we’re good with numbers or...