Sony Finds Influencers Among Friends, Not Social Celebrities

Pursways, a new influence targeting software firm, has announced that Sony is now testing its new platform, which transforms a brand’s existing customer and prospect database into a customized social graph. It identifies actual relationships between people and empowers marketers with the knowledge they need to motivate action. People buy what their friends buy but...

17 Tricks for Great Advertisment Photos

There are hundreds of books that expose the truths about every industry. While there have been movies highlighting the wrongdoings of certain tobacco companies, petrochemical giants and large scale factories in the country, not much is talked about advertising. Advertising is a world filled with deception. A staggering majority of what you see on television,...

This talk will show you how to develop a killer personal brand

Last month PCG, Crunch and a bunch of other freelancer-friendly businesses gathered in London for the latest event in the Freelancer MoneyBox series. These events are designed to be one-stop shops where freelancers, contractors and independent professional of all stripes can come to sort out all their money worries. Accounting, professional insurance, tax investigations, business...

10 Crucial Email Copywriting Tips

Email marketing is a must-have for businesses today, as it’s an inexpensive and effective way of reaching potential customers and of keeping regular customers coming back time and again. However, as with all forms of marketing, you must understand how to write effective email messages to your customers for them to actually increase your conversion...

Beautiful and Creative Signage Design

How does an establishment catch your eyes and makes your head turn? Is it the stunning architecture? The gorgeous facade? Or is it the unique and catchy signage design that reflects the establishment’s brand identity? Butlers Chocolate Café In the busy streets, competition between several establishments is very tight and everything wants to be noticed...

Sending emails to Canada? There are 10 million reasons you should read this.

On July 1st, Canada’s Anti-Spam legislation (CASL) came into force. Widely considered to be the most stringent anti-spam legislation in the world, it will definitely change the way you do business with Canadian customers and prospects. Unlike most anti-spam legislation, CASL is based on the principle of Opt-in instead of Opt-out. As a result, since...

Would You Take It? Axe’s Pheromones Infused Business Cards

Looks like Axe is pulling a new stunt and this one doesn’t involve a hundred women running after a man like their ads used to. Instead Axe has decided to pull out something out of the ordinary and placed them in their business cards. If you think that Axe’s “Axe Effect” of getting the ladies attention by...