Six Principles to Win Friends and Influence People on Social Media

Dale Carnegie’s international best-selling book, “How To Win Friends and Influence People” was first published in 1937. I first read this treasure about 25 years ago and to this very day I still refer to it often. When Carnegie wrote his book, there was no internet or social media. I think it’s safe to say that...

Encouraging social sharing

Social media provides a wealth of personalized content, harnessing this is one of the most popular marketing strategies to drive conversion. For some brands, there is already a healthy stream of user-generated content coming out of social media. For others, there is a need to encourage this social activity:  More people talking about your brand...

Know your hoaxes: Don’t let your brand get caught in the web of lies

I remember the day the internet changed me.  It was June 27, 2012.  It was just another ordinary day, until I saw arguably the greatest Facebook post ever. This day was "the future," according to Back to the Future.  As a child of the 80's, I had known a few truths: One day, I would...

Content marketing trust gap

As the volume of content being pushed out by brands continues to increase, it is more important than ever for that content to make a connection. And while original content created by the brand can be a great way to connect, it's not always the best way to sway opinion. The fact is, people trust...

Data tagging for content marketing

Data tags are key to digital marketing success, allowing marketers to add context to content. Hashtags, geolocation, topical categories and product IDs enable B2B and B2C social media marketers to target and communicate more effectively. Hashtags: The Beginning IRC networks have been using hashtags to label groups and topics for some time, but the term...

Online Customer Reviews – Are They Worth The Trouble?

  A New York City restaurant is learning a valuable lesson in social media marketing and community management this week.  Feast, a relatively new, yet popular, East village restaurant, finds itself at the center of brewing debate across social channels because of its reaction to a patron wearing Google Glass.  In reality, the kerfuffle can...

18 Free Round Social Media Icons

YouTheDesigner brings you 18 Free Round Social Media icons to spice up your website. This is a social media kit with the modern website in mind! These icons will look great tucked away in the Navigation of your homepage. The icons were crafted by using a subtle noise texture over the brand colours for your...

Social Networking and Work – can they go together?

Smart phones, internet, social media sites, e-mails, tweeting, blogging – we have accepted all of these innovations as part of our working and daily lives – they help us to work more flexibly, stay in touch for longer and respond to each other more quickly. But several surveys and employment tribunal cases, from varying perspectives in...

25 Artists on Instagram you should Follow to Boost your Creativity

Much like other social accounts, Instagram has been a part of the daily lives of most of us. With more than 200 million monthly users sharing 60 million photos on a daily basis, Instagram is now a major source of inspiration not just for photography enthusiasts but creatives as a whole. From behind the scenes look...

Wow Employers + Clients With Your Digital Portfolio

Hiring managers treat an online portfolio as a first pass – a kind of pre-audition – to determine whether a creative pro merits further consideration. Clients do, too. Without a standout digital portfolio, you won’t get the business you need to grow your career. If you don’t yet have a digital portfolio, or if yours...

Awesome Social Networks Series of Illustrations by Ivan Belikov

Ivan Belikov, who calls himself “Further Up”, is a 22-year old freelance illustrator from Chelyabinsk, Russia. As a child, he spent all his free time by drawing and his dream job was to be an animator because he was very fond of animation back then. He used to draw comics and create characters in his notebooks...

Be Wary of Social Media’s Mob Mentality

  I’ve often said that social media is essentially a mob-in-waiting, a collection of digital avatars waiting to wage war on behalf of the armchair critics who pull their strings. This self-appointed, crowd-sourced global watch dog works well when championing social causes and shedding light on social or political injustices. However, there’s another side to...

The Truth About Location, Location, Location

Many people believe that the number one rule of real estate is “location, location, location.” It has a nice ring to it. It fits the rule of three. And it is wrong. The number one rule of real estate is this: Real estate is about people, not properties. Consider the Story of Dorothy Dorothy was...

4 Proven Resume Tips: Infographics + Other Unexpected Formats to Wow Creative Directors

You’re a natural at designing things that capture people’s attention. But when it comes to job hunting, you probably leave much of the head turning to those carefully chosen pieces inside your portfolio. Why not apply a little more creative mojo to your resume? It’s true that everyone needs a traditional resume formatted as a...